Outcome

A unified, intuitive, and contextually aware manufacturing platform to:

  • Increase production capacity through efficiency improvements. 
  • Reduce overhead costs associated with employee training and context shifting.
  • Increase job satisfaction through skill diversification and task simplification.
  • Increase the deployment speed when onboarding new product lines.
  • Reduce material waste by improving the way the system communicates state.

Disciplines

  • Data Analysis
  • Ethnographic Research
  • Persona Development
  • Participatory Research
  • Contextual Scenarios
  • Information Architecture
  • User Experience Design
  • Evaluative Research
  • Visual Design
  • Project Management
  • Implementation Support

Client

Shutterfly, Inc.

Years

2016 – 2019

Graphs & Charts

The RideScout identity is comprised of custom adjusted typography. However, secondary typefaces are used on accompanying brand materials. Commitment to these typefaces will create a consistent and strong identity.

Forms

The primary color for the logo is a deep teal green and is accompanied by a strong gray. The balance of these colors with the addition of white are both important to complete the palette. Complimenting the teal is a bright purple, giving greater options for contrast.

Typography

The RideScout identity is comprised of custom adjusted typography. However, secondary typefaces are used on accompanying brand materials. Commitment to these typefaces will create a consistent and strong identity.

Maps & Markers

The RideScout identity is comprised of custom adjusted typography. However, secondary typefaces are used on accompanying brand materials. Commitment to these typefaces will create a consistent and strong identity.